Apple Wallet + Google Wallet
One platform for both major mobile wallet ecosystems.
Wallet engagement platform
Make wallet your customer engagement channel.
PassKit is the wallet engagement platform. The easiest way to create, manage, and optimise digital wallet experiences across Apple Wallet and Google Wallet. Launch loyalty cards, membership passes, coupons, gift cards, event tickets, and boarding passes without forcing customers to download another app. Move beyond a code to scan: create branded passes your business can issue directly, connect to the systems behind the journey, and manage as customer information changes.
Trusted across
industries
Built for every wallet journey.
PassKit supports self-serve launches and enterprise deployments with the operational controls, connected systems, and developer pathways modern teams expect.
Self-serve to enterprise
Start small, scale to higher-volume and more complex deployments.
SOC 2 Type II
Security, privacy, and operational trust built into the platform.
Service status & trust
View real-time service status and platform trust information.
Why mobile wallets
Meet customers in their wallet.
Mobile wallets are not just containers for digital passes. They are persistent, app-free surfaces for loyalty, membership, offers, tickets, and service updates. That makes them one of the fastest ways to move customer engagement closer to the lock screen.
- Keep every customer one tap away from offers, balances, tickets, and membership details.
- Launch Apple Wallet for business and Google Wallet for business experiences without another consumer app.
- Measure pass lifecycle, installation, distribution and operational data, then connect pass events to your systems.
- Keep passes up to date as customer and operational information changes.
Why PassKit
One platform. Every wallet moment.
PassKit gives teams one operating layer for design, enrolment, issuance, delivery, validation, lifecycle management, analytics, automation, and developer-led extension across Apple Wallet and Google Wallet.
Everything needed to run wallet programmes end to end.
PassKit brings together the tools to design, deliver, manage, measure and connect digital wallet programmes.
Design
Design and launch from a shared platform.
Create Apple Wallet and Google Wallet experiences with Pass Designer, reusable templates, and the certificate setup needed to get programmes live.
- Pass Designer
- Templates
- Certificate management
Capture
Capture data and issue passes through the path that fits your team.
Collect customer details through enrolment flows, issue passes through the Portal or APIs, and support structured launches through CSV import and batch operations.
- Enrolment pages
- APIs and SDKs
- CSV import and batch operations
Deliver
Deliver passes through built-in wallet distribution journeys.
Use device-aware landing pages, unique pass URLs, and built-in email distribution so customers can save passes without extra app friction.
- Pass landing pages
- Pass URLs
- Built-in email distribution
Validate
Validate, operate, and keep live programmes accurate.
Support scanning with PassReader, manage live pass records in the Portal, and keep balances, access rights, offers, and member details current over time.
- PassReader scanning
- Portal management
- Pass updates
Extend
Measure performance and connect PassKit to the rest of your stack.
See how passes move through their lifecycle, connect key events to your workflows, and extend the platform with analytics, webhooks, automation, APIs, and developer tools.
- Analytics
- Webhooks and automation
- Integrations and developer tooling
Start with the use case
Start with the customer journey.
PassKit is useful for any business that wants to use Apple Wallet and Google Wallet as customer engagement channels. Start with the format that matches your customer journey.
Loyalty
Reward repeat visits and drive retention.
Points, balances, tiers, and personalized offers in the wallets your customers already use.
Explore loyalty
Membership
Give members a live, always-available identity.
Access, status, renewal reminders, benefits, and check-in experiences managed in one wallet pass.
Browse templates
Offers and
gift cards
Move promotions and stored value closer to redemption.
Create passes that are easy to save, redeem, refresh, and tie back to commerce systems.
View use cases
Events and
admissions
Keep ticketing and venue information current.
Tickets, admissions, timed entry, venue updates, and check-in flow through the same mobile experience.
See industries
Travel
Coordinate boarding and operational messaging.
Boarding passes, service updates and gate changes can stay current through the connected operational workflow.
Explore travel
Implementation
Move from example to production quickly.
Use templates, docs, QuickStarts, SDKs, and gRPC pathways to launch without a heavy custom build from day one.
Start implementation
Built for teams
Product teams, business teams, and developers can all succeed from day one.
PassKit is designed so non-technical teams can move fast with the Portal and templates, while technical teams can go deeper with QuickStarts, SDKs, gRPC, APIs, webhooks, and connected workflows.
For product, loyalty, and operations teams
Launch, manage, and iterate without a ticket queue.
Start with examples and templates, move into the PassKit Portal, and keep improving with lifecycle updates and lifecycle insight.
- Examples
- Templates
- Portal
- Analytics
For developers
Follow the preferred implementation path.
Start with QuickStarts, move into SDKs and gRPC, and bring in webhooks and APIs when orchestration complexity grows.
- QuickStarts
- SDKs
- gRPC
- Webhooks + APIs
Pricing and launch
Understand pricing. Start building. Scale when you're ready.
Explore real examples, understand transparent pricing, estimate your costs, and start building with confidence.
- Estimate your costs before you commit.
- Start free and scale as your project grows.
- Talk to our team when your project needs security, procurement, or deeper integration guidance.
Estimate your cost.
Estimate your costs based on your expected usage.
Open calculatorChoose your build path.
Choose the fastest way to build. From templates and the Portal to SDKs and APIs.
See developer entry points
FAQ
Quick answers before you dive deeper.
The most common questions new visitors ask before exploring pricing, docs, or examples.
What is PassKit?
PassKit is the wallet engagement platform businesses use to create, manage, connect, and optimise digital wallet experiences across Apple Wallet and Google Wallet.
Do customers need to download an app?
No. Customers add passes directly to Apple Wallet or Google Wallet from email, SMS, QR codes, web pages, or other existing channels.
Can non-technical teams use PassKit?
Yes. Teams can launch through the PassKit Portal, templates, and guided flows, while developers can extend the platform with QuickStarts, SDKs, gRPC, APIs, and webhooks.
What can I build with PassKit?
Loyalty cards, membership cards, coupons, gift cards, event tickets, boarding passes, admissions flows, and other Apple Wallet and Google Wallet pass experiences.
How do I get started?
Start free, browse examples and templates, review pricing, watch a demo, or go directly into the developer QuickStarts depending on the path that best fits your team.